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HOW TO WEAR A HOODIE PROPERLY

No man's wardrobe would be complete without a hoodie. As a street style or streetwear classic, the hoodie is the ultimate combination of style and comfort. Here's our style guide on the best ways to style this iconic menswear piece....

FASHION STREETWEAR - THE BEST DENIM STYLES

If you're like most women, you rely on streetwear jeans as a staple in your wardrobe. You've probably found different ways to wear your favourite jeans, from casual weekend wear to dressier outfits that you can wear to work, on...

HOW TO WEAR A STREETWEAR SWEATSHIRT IN STYLE ?

Need to know how to wear your sweatshirts in style this season? Check out our quick and easy style guide and learn how to liven up this classic wardrobe essential. Find out more about urban and streetwear fashion on our...

THE KEYS TO MEN'S STREETWEAR (2021)

Get into the mood of men's fashion by following these simple steps. Streetwear is not easy to master If you like out-of-the-box looks, you'll love this guide to the best of men's streetwear.We see many men adopting this style which...

The origins of streetwear

Streetwear is actually a fairly common term in the modern fashion world. It refers to a distinctive style of street fashion, which has its roots in California culture and skateboarding, but also includes elements of hip-hop fashion, modern high fashion...

The influence of hip-hop on streetwear

Hip-hop culture has had a great influence on street culture, setting many style trends and clothing brands that have become prominent. In just a few decades, Hip Hop culture has gone from a fringe subculture to the dominant force in...

These rappers who made their mark on streetwear

Getting into the game in the rap world can be hard enough as it is. But doing it in the fashion world too? It can get ugly. Many rap artists have created or attempted to create their own clothing line....

Top 25 of streetwear stars

Ranking the most powerful people in streetwear is a difficult task. For starters, "power" is not the same as "popularity" and the members of the list had to be integral to their brand, which means that the majority of the...

Hoodie : The story of a streetwear must-have

The humble hoodie : whether you wear it as sportswear, loungewear, or one of your favorite fashion items, chances are there's at least one in your wardrobe. But how did this casual comfort item become so ubiquitous in our closets...

Streetwear - An Immersive Fashion

STREETWEAR: AN IMMERSIVE FASHION "Streetwear is not a trend, it's a lifestyle". Indeed, streetwear conquered the world of fashion from its beginnings in New York, and it seemes to only be getting bigger and bigger. You probably knew all this...

The Streetwear universe: An international fan base

What makes streetwear so cool? Originating from the American surf, skate and hip-hop cultures of the 80's and 90's, perhaps it's because this style carries a certain energy. Oversized t-shirts and tracksuits allow you to move freely, jump, dance, run...